03 PROTOTYPAGE
Les prototypes exploratoires et confirmatoires permettent successivement d'améliorer et de choisir des idées avec un minimum d'incertitudes.
La complexité d'une idée réside dans son abstraction et l'interprétation qu'en a chaque personne. Prototyper permet de créer un langage commun et tester les idées sans investir trop de ressources.
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